An average of 67.75% of all online shopping carts are abandoned according to Baymard Institute, an independent web research company. Think about that for a second, for all of the work you’ve spent optimizing landing pages, pricing strategies, and perfecting your...

In our fast-paced world, everyone wants instant results. We want our food prepared faster, we want to communicate with people instantly, and we often get impatient when it takes longer than five seconds for a website to load. The same can be said for those who want to...

Note: This post was originally authored by Quincy Smith. Think of a product page as the perfect storm where information, images, customer service, and minor details all come together to convert a customer. No matter how a user reaches your page, they expect to be...

Worst Mistakes to Avoid in Conversion Rate Optimisation Conversion rate optimisation is all the rage these days. Experienced online marketers now agree that “CRO is as important as SEO,” meaning that if you’re not testing, you’re leaving money on the table. And yet,...

11 Ways To Optimize Your Online Shopping Cart And Checkout How to Recoup Lost Shoppers and Increase Conversions Note: This post was originally authored by Quincy Smith. According to Baymard, 68% of shoppers abandon their online shopping cart before completing their...

Note: This post was originally authored by Quincy Smith. With over 5 billion mobile devices out there in the world, it has never been more important to have a dedicated site for your mobile visitors.  Mobile commerce purchases already account for 15% of online...